Hello Türkiye is a global communication campaign launched to announce the new international brand name of Türkiye with a strong and easily remembered narrative. The film progresses through foreign visitors located in different parts of Türkiye saying “Hello Türkiye” in their own languages, accents, and natural expressions. Thus, the campaign does not merely explain a name change; it also makes the warm, open, and inclusive relationship that Türkiye establishes with the world visible through human stories.
At the center of the production approach was bringing together real faces from different cultures and the multi-layered atmosphere of Turkey in the same narrative line. The shooting structure, based on catching natural moments with multi-location, actor, and visitor organization, strengthened the documentary feel of the film. Gathering the large-scale brand message into a single human gesture, Hello Türkiye delivered a simple, universal, and powerful campaign film that can be used across different mediums.
